Per-client economics

$30
20 hrs
10 mo

Marketing volume

5
20%

Monthly investment

$1,800
$1,250
$3,050

Per active client

Monthly revenue$2,598
Lifetime value (10 mo)$25,980

Pipeline math

Qualified leads needed/month25
New clients booked/year60

Cost per qualified lead

Ad spendLeads/moCPQL
$1,00025$40
$1,250 (your input)25$50
$1,50025$60
5 new clients per month from marketing delivers:
$1,558,800
in lifetime revenue per year of marketing operation
5 clients/mo × 12 months × $25,980 lifetime value
Steady-state MRR added
$129,900
Annual investment
$36,600
Return per $1 spent
$42.59

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Annual investment is the total monthly cost (HomeCare Pipeline retainer plus your ad spend) carried over twelve months. Steady-state figures use Little's Law (active clients = arrivals × tenure) and assume the marketing pace is sustained. This is a math illustration based on the rates you've entered, not a projection of campaign performance or a guarantee of result.