Per-client economics

£18
20 hrs
10 mo

Marketing volume

5
20%

Monthly investment

£1,400
£800
£2,200

Per active client

Monthly revenue£1,123
Lifetime value (10 mo)£11,232

Pipeline math

Qualified enquiries needed/month25
New clients booked/year60

Cost per qualified enquiry

Ad spendEnquiries/moCPLE
£60025£24
£800 (your input)25£32
£1,00025£40
5 new clients per month from marketing delivers:
£673,920
in lifetime revenue per year of marketing operation
5 clients/mo × 12 months × £11,232 lifetime value
Steady-state MRR added
£56,160
Annual investment
£26,400
Return per £1 spent
£25.52

Want to know if these numbers are realistic for your area?

Take our free 7-question diagnostic. We'll identify your biggest growth bottleneck and see if your local market is a strong fit.

Annual investment is the total monthly cost (Home Care Pipeline management fee plus your ad spend) carried over twelve months. Steady-state figures use Little's Law (active clients = arrivals × tenure) and assume the marketing pace is sustained. All figures are in GBP (£). This is a maths illustration based on the rates you've entered, not a projection of campaign performance or a guarantee of result.